Ads Management (Social Media + Google PPC)

Get seen by the right people, at the right time, without wasting your budget.

Running ads shouldn’t feel like throwing money into a black hole. Whether it’s Meta ads, Instagram campaigns, or Google PPC, the goal is simple: show up where your customers already are — and convert that attention into real revenue.

That’s where ads management comes in.
We’ll help you build paid campaigns that hit your ideal audience, use your budget wisely, and actually move the needle.

Reach Out!

Paid Ads Done with Purpose

Paid ads can be incredibly powerful, but only when they’re built on a real strategy. I focus on creating campaigns that are visually compelling, dialed in with smart targeting, and optimized to squeeze as much value as possible out of every dollar you spend.

  • 1. Precision Targeting

    Every campaign starts with identifying your ideal audience — not just by age or location, but behaviors, interests, search intent, and what problems they’re trying to solve. This keeps your budget focused on the people who actually convert.

  • 2. Custom Ad Copy

    You need ads that stop the scroll, stand out, and make people want to click. Whether it’s image-based, video-based, or search text ads, everything is tailored to your brand’s voice and your audience’s mindset.

  • 3. Conversion Focused Set-Up

    Pixel installation, tracking, retargeting groups, keyword research, ad extensions - all the technical pieces that make ads profitable rather than expensive guesses.

  • 4. Ongoing Optimization

    Once the ads are running, the real work begins. I monitor performance, test new variations, adjust targeting, and keep improving results. Each month, you get a clear, easy-to-understand breakdown of what’s working and what’s next.

  • 5. Multi-Platform Strategy

    Whether you need social ads, search ads, or both, everything works together - not as isolated pieces.


     This means better targeting, stronger brand presence, and lower cost per result.

How much should I spend on Ads?

The Short answer: it depends on your goals - but there is a smart starting point.


For most small-to-medium businesses in Maine (and honestly, everywhere), a realistic minimum ad spend is usually $300–$600/month per platform. This gives you enough data to test what works, refine your audience, and actually see meaningful results.


The most important thing?
Your ad spend should feel sustainable. It’s better to start with a modest budget and optimize than overspend and hope for the best.

Why do Paid Ads Matter?

Paid ads fill the gap by giving you immediate visibility and immediate data. Paid ads work especially well when you want to:

  • Push a specific offer or seasonal promotion
  • Generate leads quickly
  • Build brand awareness in new markets
  • Compete in crowded industries
  • Get in front of high-intent searchers who are ready to buy


Think of paid ads like a spotlight: you choose where it points, how bright it gets, and how long you keep it shining.

Social Media Vs. Google Ads?

Both are powerful - they just shine in different ways.


Meta Ads (Facebook + Instagram)

Great for reaching new people, telling your brand’s story visually, retargeting website visitors, and generating steady local leads. Perfect for service businesses, e-commerce brands, and anyone looking to stay top-of-mind.


Google PPC

This is where you catch people in the moment they’re actively searching for what you offer. High-intent traffic. Strong conversion potential. Especially valuable for contractors, professional services, home services, medical, legal, and local businesses.

Platforms We Manage

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Meta Ads

Facebook + Instagram for broad reach, visual storytelling, and strong local lead generation.

Interested? Reach out!

Google PPC

For people who are actively searching for what you provide — which means high-intent traffic.

Interested? Reach Out!

YouTube, TikTok, and Display

For brand awareness, retargeting, and getting in front of bigger audiences.

Interested? Reach Out!

What It’s Like Working Together

Simple. Transparent. Easy.


You’ll know what your budget is doing, what the next steps are, and why certain decisions are being made. No jargon. No guessing. Just results-driven ad management with clear communication.

The Bottom Line

Paid ads shouldn’t feel complicated or intimidating — and they definitely shouldn’t feel like a guessing game. With the right strategy, they’re one of the quickest ways to get real visibility and real leads.

If you want ads that are structured, smart, and actually built to grow your business, Northern Leads has you covered.


LET'S WORK

#TOGETHER

You want to grow your business.  Let us help!

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